Brochures Buying Guide

Key takeaways

  • 50 brochures run about $47.26 base while 100 run about $59.94, both 8.5×11 half-fold, both sides.
  • 500 brochures cost $142.79 base, dropping the per-piece price to about $0.29 from $0.95 at the 50 tier.
  • Code hotprintsusa-10-off-for-copies does not apply to brochures; it is scoped to color copies only.

This guide covers brochure orders on 55printing.com: flat size, fold, paper, and quantity. Prices below are base print figures for 8.5″ x 11″ flats, full color both sides, half-fold, checked July 2026. Shipping is a separate line in the cart.

Start with flat size, then pick the fold

Quick answer

Most leave-behind brochures start as an 8.5×11 flat folded to half-fold or tri-fold: $47.26 base for 50, $59.94 for 100. Larger flats like 11×17 raise the price fast at the same quantity, so only upsize when the layout genuinely needs the extra width.

Most leave-behind brochures start as an 8.5″ x 11″ flat sheet folded to a half-fold or tri-fold. On the July 2026 table, 50 brochures run about $47.26 base and 100 run about $59.94. Larger flats such as 11×17 raise the price fast at the same quantity. Do not upsize the flat sheet unless the layout genuinely needs the extra width.

Quantity table to check your own quote

Quantity 8.5×11, both sides, half-fold Approx. per piece
50 $47.26 $0.95
100 $59.94 $0.60
500 $142.79 $0.29
Price by quantity

$47.26 50 $59.94 100 $142.79 500

If your quote sits far above these figures for the same flat size and a standard book stock, check whether you picked a larger sheet, a specialty fold, or rush turnaround by mistake.

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Fold choice that matches the pitch

Half-fold works like a small booklet cover and suits a short list of services or a single tour route. Tri-fold panels suit a step-by-step offer or a set of floor plans that reveal one panel at a time. Gate and roll folds cost more setup attention and look fancier; use them when the physical reveal matters to the pitch, not because a template looked nice online.

Match the fold to how a real person will actually hold the piece during a tour, not to whichever layout looked best on a laptop screen. A half-fold slips into a folder or a purse cleanly, while a tri-fold needs a full unfold before the reader sees the whole layout.

Half-fold

  • Works like a small booklet cover
  • Suits a short services list or a single tour route
  • Larger open spread fits a floor plan or full-page photo

Tri-fold

  • Suits a step-by-step offer or floor plans revealed one panel at a time
  • Needs a full unfold before the reader sees the whole layout
  • Good fit when the pitch benefits from a physical reveal

Scenario: a senior living tour leave-behind

A community manager at a senior living residence wants 100 half-fold brochures to hand out after every campus tour: floor plans on the inside spread, pricing tiers on one panel, and a welcome letter on the cover. The 100-count tier at $59.94 covers roughly a month of scheduled tours with a few spares for family members who ask for a second copy. A tour coordinator running a busier season orders the 500 tier at $142.79 instead, which drops the per-piece cost by more than half and covers the fall move-in push without a reorder.

Both plans hold pricing on a separate insert card rather than printing it directly on the brochure, since floor plans and welcome letters stay accurate for a year while pricing tiers change every few months. That single change means the expensive part of the printed piece never needs a reprint just because a monthly rate went up.

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Paper weight: book versus cover

100 lb gloss book with a light coating is the common brochure stock: flexible, foldable, and friendly to photos of a dining room or a floor plan. Heavier cover stocks feel stiffer and can crack on a tight fold if scoring is off. A text-heavy insert about pricing or care levels may prefer a matte sheet that a reader can highlight. Upgrade weight only when the piece needs to survive weeks in a folder, not for a one-event handout.

Coupon note

Code hotprintsusa-10-off-for-copies is scoped to eligible color copies products on 55printing.com and does not apply to brochures. Check the deals hub for any brochure-specific code before you assume one applies at checkout.

By the numbers

$0.29

Approximate cost per brochure at the 500-count tier, both sides, half-fold, base price before shipping.

Pro tip

Keep pricing on a cheap insert card instead of printing it directly on the brochure. Floor plans and welcome copy stay accurate for a year, so a rate change never forces a full brochure reprint.

Artwork that survives the fold

Keep headlines and phone numbers off the fold lines themselves. Build each panel as its own content block instead of one large poster that gets crushed once folded. Export a single print-ready PDF with bleed if color runs to the edge. A soft screen capture looks soft on gloss book the same way it looks soft on plain copy paper.

Turnaround without paying for panic

Standard production is the default money saver for a tour leave-behind. Rush exists on the form for a fixed open house or move-in event date. Buy speed against that real date, not against a vague sense that sooner feels safer.

Ready to order brochures?

Pick your flat size, fold, and quantity, then see the live total with shipping before you check out.

Order on 55printing.com

FAQ

Tri-fold or half-fold for a floor plan handout?

Half-fold gives a larger open spread that suits a floor plan or a full-page photo better than three narrow tri-fold panels.

How many should a community order for one tour season?

Order for the realistic tour schedule over the next 60 to 90 days, not a full year of optimistic bookings. Reorders are cheap once the artwork is locked and approved.

Can the same file work as both a flyer and a folded brochure?

No. A flat flyer and a folded brochure are different products with different fold-safe layouts. Flatten to a flyer only if the piece truly does not need panels.

Does the color copies coupon apply to brochures in the same cart?

No. The discount is scoped to eligible color copies line items only, so a brochure line should show its full price even in a mixed cart.

Where do proofs happen for a folded piece?

Use the 55printing.com proof flow when the job needs a soft proof. Folded pieces especially benefit from a panel-by-panel check before a large run prints.

What paper survives being handed out at an outdoor open house?

100 lb gloss book handles normal handling well. For a piece that might get rained on, ask about a coated or laminated option before you commit to the full run. Outdoor open houses also punish soft uncoated stocks that pick up dirt from wet hands, so test a small sample if weather is part of the marketing calendar.

Should pricing live on the brochure or on a separate card?

If rates change every quarter, print floor plans and welcome copy on the brochure and keep dollars on a cheap insert. That way a price update does not force a full brochure reprint. If pricing is stable for a year or more, putting it on the brochure is fine and reduces the chance the insert gets lost.

How do I avoid cracked folds on heavier stock?

Heavier cover stocks need scoring along the fold. If you upgrade to a stiff cover for a premium feel, confirm scoring on the order form or with the store before a large run. Book-weight gloss usually folds cleanly on a standard half-fold without drama.